Wednesday, June 13, 2007

Tractor industry rules


its 14th june....

June.......rabi crop season.....our first peak of the fiscal year when we have to do most of our numbers.....


this month i have to do 160 trs and by today i have done 50. see how arithmetically skewed this all game is......


our all india target is 120k, f07 it was 100k. as far as q1 has gone we are way back than our f07 numbers ....dunno abt other areas ......

life off late has become tractor tractor and tractor and nothing else.....

4 year of college gone in this great gift of god to mankind(tractor), and now two years in mahindra...god knows when i will get out of this trap....this trap of selling...and
selling more..and selling wat ppl dont want...

recently due to lack of finance and we having mahindra finance at our display it was one sided affair for us....we increased our market share a lot but volumes were not as per the plan.


(one line from my big boss: beta market share is an analysis, isse kisi ka pet nahi bharta....what we want is this sales/volumes........forget abt market share.................)MAN..what the hell????

as i have already posted in my earlier posts that tractor market is highly skewed towards Mahindra as it has one dedicated finance company which finances only MAHINDRA TRACTORS and not the other 15 manufacturers. they do 50% of our business and 20% of industry.....if u take it out form our kitty then what world leadership are we talking about.....

in that case we might cripple to touch even 20% MS. and their are competitors who do close to M&M without any dedicated finance support....

In a way this company is crippling all of us......say

Dealers: dont want to finance from banks.. forgotton the PR relationship is key to any success...enjoying the luxury of AC....dealers getting advance payments from banks.no under table payments or PR building exercises...50% of ur business is run by one agency..wat else u want...no self funds..u can rotate mahindra funds to buy our tractors only........25% margin business as comapred to Cars and bikes(2-5%). its rags to riches story for them......

Company Officers: less pain is good. kisan jaye bhaad main.......at sky touching IRR of 24% ...u gotta be kidding...ist 2 rs saikda we call it...even the money lenders at villages charge less than this at times....they give us high CTC, bolero at display with laptops where u can store all that stuff which u dreamt of carrying all along ur shoulders in college time...not to forget the omnipresent excel,word,ppt files.(oh!!! this MS office...i will write a post abt it some time as how it affects our day to day life...). Man no body will give a fresher from college and 2 yr down the aisle.....they are corrupting us...so that we cannot work anywhere.....they have amputated us...

Salesman: less effort.less paper work."Murga aaya pakad kar gardan marod dalo".lots of schemes, lots of support from company, POP materials....Man what do u want..???

Kisan: Bechara..we call him CUSTOMER..OR KASHT-SE-MAR.... he is going to die man...he already has so much credit...average credit per head Rs 3100/-(all india figures)... he will go for the lure cos the documents he has given to govt bank will not be asked and just on photocopy of his landpapers and few cheques he can become the owner of a Tractor.

Private financers are good for traders, ppl working in them, all those who have boughtheir shares or invested in them but the customer of such banks are going thru worse time of their lives...trust me......

initailly they gave easy loans and every tom dick and harry got it..it lead to higher NON PERFORMING ASSETS(NPA)....and lead to skyrocketing intrests.....which in the end customer has to pay......

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